Hélène Michelis

Hélène Michelis

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Hélène Michelis

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About me

By taking benefit from my double expertise, through communicational & marketing skills on the one hand and technical skills on the other hand, I am able to manage multidisciplinary projects:
  • Multilingual (french/german native, english fluent, russian basics) responsive, accessible/interoperable (W3C standars) & e-privacy compliant (RGPD) Webdesign.
  • Digital strategy : Search Engine Marketing, affiliation, inbound-marketing.
  • Communication : print, press, merchandising.
  • Sales tools design and optimisation.

Professional experiences

Communication - Webdesign - Digital Marketing
French – English - German - Russian

  • 2016--2019

    Digital Marketing Manager

    Communication and digital strategy structuring, websites and products landing pages’ design, French/English/German editorial content, emailing, analytics analysis, press campaigns and budget management.

  • 2010--2016

    Webprojects manager

    Requirements studies & specifications, C.M.S webdesign and integration, multilingual editorial content, didital marketing and Customer care.

  • 2010--2010

    Trainer

    Workshop Adobe Flash CS4 / Sup'Infograph 2nd year : theory, initiation and practical exercises to Adobe Flash CS4 software. Courses groundwork, students personalised projects support.

  • 2008--2009

    Affiliate Manager

    Affiliation strategy development, platforms insertion orders, webmarketing, tracking tags integration, dashboards, Return On Investment analysis, budgets management.

  • 2007--2008

    Webmaster

    Project management « information display on harbours », webmastering and websites’ redesign, reporting, performance indicators follow-up (ISO 9001, ISO 14001, sessions reviews), coordination & trainings.

  • 2006--2007

    Webeditor

    English editorial management, moderation, emailing (design, sending, tracking, analysis), webdesign (logos, animations, templates) and coordination (editors/computer service).

  • 2006--2004

    Webmaster

    Analysis and project audit, requirement studies, technological choices, graphical charter, design and templates (HTML/CSS, Javascript, Flash) development.

  • 2000--2004

    Audiovisual assistant

    Audiovisual technical requirements management for conferences: orders, planning and coordination at Reed Midem's technical & audiovisual Service.

EDUCATION

2004/2005 - University of Nice-Sophia-Antipolis
MASTER II - Computing - Accessibility W3C/WAI

2002/2003 - ESIG Business School
DESSMA - Operational Marketing

1999/2002 - University of Nice-Sophia-Antipolis
Foreign Languages Degree - English - German – Russian

  • Design Engineering and Projects Management

    WAI compliant development, Search Engine Optimisation & E-business.

  • Diploma in Advanced Marketing Studies

    Management, operational marketing, communication.

  • Foreign Languages Degree

    Economy, right, management, business languages (English, German, Russian).

Digital skills

  • 90%

    Office automation & C.R.M

    Microsoft Office Pro - Sugar CRM

  • 80%

    Webdesign & Conception

    Adobe CS

  • 70%

    Static & dynamic developments

    HTML5/CSS3 - PHP/MySQL (basics) - JavaScript (basics)

  • 90%

    C.M.S integration & management

    Wordpress - Joomla/Virtuemart - Drupal - Prestashop

  • 80%

    Webanalytics

    Google analytics, Goole Search Console, Alexa

  • 90%

    Emailing

    Google tag Manager, EmailVision, Kompass, Mailchimp

  • 90%

    S.E.0 / S.M.O

    Hoosuite, SEMrush, Moz, Morningscore

  • 80%

    S.E.A

    Google Ads, Facebook Ads, Twitter Ads

Soft skills

  • Communicative

  • Creative

  • Positive work ethic

  • Autonomy

  • Relevant proposals

  • Team oriented

Certifications & MOOC

  • certification Google Ads on Display Network
  • certification OpenClassRoom Social Media Maketing Mix
  • MOOC ANSSI Sécurité des systèmes d'information

Contact

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